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The amounts that a business will need as a business loan will generally be large. Unless, it is a bank that has utmost confidence on the borrowing enterprise, most banks and financial institutions will balk at the idea of lending a large sum to enterprises without any guarantee. This explains the genesis of secured business loans. A secured business loan is one where the borrowing enterprise pledges loan repayment by offering the loan provider a lien of certain asset/ assets.Borrowers do get business loans without having to pledge any such lien to the loan provider. These are known as unsecured business loan. However, such opportunities are not easily available. And if they are, the terms on which they come are very expensive. The APR that borrowers of the latter category will have to shell is many percentage points more than the Secured business loans borrower.Would you, as a borrower of business loan, unnecessarily increase the cost of finance to your business, knowing well that the assets are being pledged and not sold out? The assets pledged in secured business loans are available for use by the borrower. It is only when the loan is not paid in full that the loan provider undertakes to repossess the asset forming collateral. Is it that the creditors of unsecured loan do not demand repayment if the borrower doesn’t pay. In this case, the loan provider has to demand repayment. Since they do not have a direct stake on any asset of the borrowing enterprise, they will seek support from the courts in the recovery process. Often the borrower has to cough up the amount. Additionally, the borrower’s credit history is tarnished because of these proceedings.Secured business loans, thus is the safest bet for both the borrowing entrepreneur and the loan providers. Loans in this category will depend more on the value of collateral and the lending organisation chosen. Maximum amount can be had through a secured business loan.Since the secured business loan has been used specially for use in business, one is able to better mould the business loan. One can use the business loan in a variety of purposes. Ranging from the daily requirements in the form of working capital, the business loan can also be used for expansion purposes.Certain loan providers would insist on the borrowing organisation to fulfil certain preconditions in order to approve the loan application. Certain preconditions form standing orders that are applicable for the entire term of the secured business loans. For instance, loan provider will stipulate that the debt- equity ratio (the ratio of debt to equity in the capital) be kept to a particular level. Such preconditions amount to reduction in entrepreneur’s control over his business. Lender may demand immediate settlement of the secured business loan if at anytime the condition is not met. The borrowing enterprise must discuss well with experts about the implications of such clauses, before consenting to loan deals.As against individuals who would have to repay the loan through fixed monthly or quarterly instalment, entrepreneurs get to repay the loan through repayments that are flexible. Entrepreneurs, owing to their fluctuating income structure, get to pay through instalments that are not fixed. In periods when the business is going strong, the entrepreneur will pay a major part of the loan. This will be used as a pretext to smaller payments or payment holidays, as the case may be.Online processing of loans has caught up with secured business loans as it has with the personal loans. An entrepreneur planning to draw a secured business loan shall simply fill up the loan details and initiate the process of approval. The web technology is used by a few borrowers to compare between a number of loan deals available. The loan providers short-listed are requested to send a loan quote defining the terms of the secured business loan. This is a very important and effective technique of drawing information about the pros and cons of loans.Proper planning must precede any decision to draw a secured business loan. The business not only has an asset on stake, it is also the reputation of the enterprise that is tarnished when the business does not pay in full. Since a business is always in need of finance, it cannot afford to lose on reputation. This will make things difficult when the enterprise is again in need of loans. They will have to do with business loans on stricter terms because of the bad credit history. Businesses must thus decide the use or need of secured business loan beforehand.

Every year seems to bring a new set of marketing trends, those “can’t miss” opportunities that scream out for attention. If we were to hop on every trends, we’d certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we’d be foolish not to recognize.As we begin the last chapter of 2017, many companies are still working through the creation of a bona fide content marketing strategy. If that’s you, here are some hints: Native advertising continues to be the gateway drug to success, and mobile continues to be the flavor of every month.That said, Smart Insights reports that content marketing is THE single most important technique for driving incremental sales in 2017. In an industry that’s all about experimentation, some key trends stand out.Here are 10 content marketing trends that everyone is talking about.1. Brands Will Continue to Invest in Original ContentRecently, it became public knowledge that tech giant Apple is planning to invest of $1 billion in original content. Though some gossip states that Apple is making this move to take on Netflix, we believe there’s more on Apple’s mind than video streaming. As competition in this space heats up, brands need to stay relevant. Valuable, original programming can help companies grow an audience and keep current customers satisfied.Google is also purchasing original content from media companies and brands to fill in content gaps, while Facebook is investing huge amounts of capital on original video. Not to be outline, online shopping giant Amazon will perhaps be the largest investor of all. Though the consequences remain to be seen, one thing is for sure: content marketing is taking the spotlight.2. Transparency Will Reign King (or Queen)Consumers are becoming increasingly desensitized. We want — and often expect — companies to be transparent, authentic, and dedicated to giving back. After all is said and done, however, many consumers are reporting frustration with brand advertising, environmental claims, charitable contributions, and corporate support for various causes. Though such efforts have been successful for some brands, this type of promotion is increasingly being perceived as desperate or dishonest.Moving forward, brands need to focus on transparency and disclosure to close this gap as much as possible. Enter: Influencer Marketing.Yet, working with influencers can be sticky. The Federal Trade Commission continues to take measures to protect consumers from companies who aren’t transparent enough, including work with influencers. Take what happened with Machinima. In 2015, the FTC slapped Machinima, a YouTube gaming network, with a warning for not disclosing paid endorsements to YouTube influencers.And this is far from the only instance. A quick Google search shows that a lack of disclosure and transparency have caused trouble for many brands. To build (and maintain) the trust of your audience, the next phase of influencer marketing and branded content needs to ensure that every piece of content created is transparent.3. Content Marketing Budgets Will Continue to IncreaseAcross the globe, companies are spending huge amounts of money on content marketing. What serves as great news for content marketers also presents challenges for businesses with a limited staff. This is propelling the likelihood that companies turn to freelance writers and others who can produce content for a price.4. Content Marketing Duties Continue to OverlapOften, it’s difficult to determine exactly who is in charge of content within a company. Roles and duties shift within marketing departments and even in other areas of the business. PR and communications may have separate content creators, social media managers, and other writers that are not integrated with the official content team, leaving no one really in charge. Such disarray can lead to a very disjointed content strategy.5. Internet of Things Will Take Content Off-ScreenCustomers are no longer limited to the screen in the way that they view content. Although different content formats have long been available, the IoT has made it so content is interwoven into our lives in brand new ways. Consider how we current interact with technology, such as Apple’s Siri. When users speak, Siri responds with call-and-response content wherever and whenever they need it. Alexa, Amazon’s voice service, is becoming a digital doorway to content as well.Many organizations already use Alexa to share content with their audience beyond a laptop, tablet, or cell phone screen. For example, the American Heart Association uses Alexa to provide details about performing CPR, including step-by-step information on how to perform the process in an emergency situation. This content is further embellished with information about warning signs of a stroke and heart attack.With IoT, most content is becoming digital. Beacon-based proximity marketing, sensors, device pairing, and other features usher in the opportunity for marketers to invest in endless types of content interaction. This type of highly targeted content can help you reach your audience at the right place and at the right time.6. Pre-Recorded Video is So… YesterdayIt isn’t exactly time to write the obituary for pre-recorded video, yet it is being overshadowed by live video. According to Buffer, 80 percent of marketing respondents to a 2016 survey want to create more video content, with 42 percent specifying live video as their preference.While live video really exploded in 2017, we predict that it’ll become even more mainstream in 2018. According to Facebook, users spend three times more time watching live videos than videos that are pre-recorded. More, they comment 10 times as often during live videos. A Livestream survey confirmed this, with 80 percent of respondents indicating a preference for live video over reading a blog post. This presents modern-day marketing specialists with a unique chance to hop on the live video bandwagon before competitors do.7. Blurred LinesIf you look at how content has changed over the past decade, you’ll notice that it has evolved outside of its original “container” of owned media. As social media expands, as well as the ways we interact with and engage audiences, the lines between owned, earned, and paid begin to blur so that they’re almost indiscernible from one another. Content can no longer be confined to these silos.With the entire buyer’s journey in mind, the content shifts to take on the form of all three approaches. This underscores the importance of each form working seamlessly together to support a company’s growth strategy. That means you must adjust your internal and external teams to handle content development, deployment, and promotion.8. Strategic DocumentationAsk a marketing specialist about the effectiveness of content marketing, and chances are he or she will be able to pinpoint what makes the cogs turn effectively. That’s because companies are becoming laser-focused on developing thoughtful content marketing strategies.In 2015, only 32 percent of marketers had a documented content marketing strategy. The following year, this grew to 37 percent. This year, however, the number has ballooned to well over 40 percent. Our prediction for 2018, then, is that developing an effective, efficient strategy will be a job expectation.To remain competitive in the upcoming year, what strategies will you include? You may want to consider more targeted content, expanded content, more efficient content creation, or other elements that will help you foster greater growth.9. Interactive Visual ContentWe all know that live video is engaging and responsive, yet there’s another type of visual content that allows you to craft an entirely different experience for your audience.Virtual reality.VR offers new opportunities for content marketing, as well as customer engagement. Shopify, for instance, has taken this to heart and developed a VR app that allows online shoppers to customize clothing from the comfort of home.International Data Corporation reports that, based on sales and forecast models, revenue for augmented reality will grow from just over $5 billion in 2016 to more than $160 billion by 2020. Revenue forecasts from Digi-Capital are equally optimistic, reporting an estimated growth to $108 billion by 2021.While the prospect of virtual reality may seem daunting, it will likely be worthwhile for anyone willing to give it a go. Forbes Global shows that up to 30 percent of consumer-facing brands will experiment with virtual reality marketing by the end of this year.Keep in mind that it isn’t solely for consumer advertising and marketing, however. Consider what the Golden State Warriors did when they wanted to recruit Kevin Durant to the team roster. Using content marketing in VR, they immersed him in the “Warrior’s Experience,” thereby placing him courtside at Oracle Arena as well as in the thick of talks with coach Steve Kerr in the locker room.10. Distribution, Distribution, DistributionWhile most marketers recognize how instrumental content is for companies now, what still remains uncertain is the means of which content is distributed. And though there are countless other blogs, newsletters, and email campaigns out there, the sure way you’ll have your message heard above the rest is through optimum content distribution.If you want the attention of the 2.789 billion active social media users, you need to adopt a strategic distribution plan. Smart brands are going to make investments in not only acquiring content, but in distributing it strategically through multi-channel approaches as 2018 unrolls.Think out of the box for profitable rewards.

It may seem tough to obtain financing for the things you need in today’s economy. However, if you want to finance a new heating and cooling system in Atlanta, it is very easy to obtain financing and get the system and service you desire. Getting a new air system can be a costly process and may not be in your immediate budget. To make this process more affordable and easier on the customers, companies are partnering with major lenders to make financing available for their services.You may be wondering how to obtain this type of financing if you are in desperate need of a new heating and air system. The answer is to pre-qualify for a loan. This can be done with or without planning. You may choose to apply for a loan through a finance company without contacting a heating and air condition service. Another option would be to research available companies in the Atlanta area and apply for pre-approval through the financing company they work with.To see how much financing is available without doing any research, choose a financing company with a good rate and fill out an online application. The Pre-Approval process could take minutes to days depending on the chosen finance company. When the process is finished, you will know the credit decision and the amount of money available for financing. If for some reason, you do not qualify, you may want to get a credit report to see what is preventing you from receiving financing and talk to the finance company about what you can do to resolve the problem.If you want a more accurate and quick approval, it might be better to know who you will be dealing with and who their financing partner is. Begin by researching companies available in the Atlanta area and determine which ones provide financing. Once you have a list, pick the one that best suits your needs as far as convenience, quality of work, and experience. Ask the company themselves how to get pre-approved for financing and they should be able tell you where to apply and get pre-approved. Once you have been pre-approved, it will be easier to get an estimate of the work to be done based on the amount of financing available. By going with the financing partner of the heating and air conditioner service, you will get faster results and the most accurate loan information because there are no middle men.The steps required to obtain approval are the same no matter how you go about it. Getting pre-approved for financing is normally a simple process, takes little time, and can be done securely online. It only takes a few minutes to fill out the application and get the pre-approval results. By getting pre-approved and obtaining financing you guarantee yourself quality service by a HVAC contractor and certified work and maintenance. This will put your mind at ease and make the process easier and the end result more enjoyable for you and your family.

What is Walkabout Entertainment? This is something similar to “the Wandering Minstrel” you may have seen at various fetes and carnivals. It is suitable for any type of event (such as Store Openings, Carnivals/Festivals, Parades, Fun Days, Shopping Centres, Pubs/Clubs) where you want to create a buzz or an enhanced “good time” atmosphere without necessarily putting the performer up on a stage at a designated time for everyone to stop what they are doing and watch! They are also particularly useful in keeping crowds of “about to pay” customers in long queues waiting to see Santa or for a particular theme park ride. The organisers of events don’t want these people getting bored and harassed by their children and deciding to leave the queue, so you can come to the rescue and keep everyone entertained and happy!Walkabout Entertainers simply wander amongst the visitors to your event. They stop and entertain small crowds and individuals at random. There are Glow versions of most Circus Skills props such as balls, clubs, poi, devilstick & diabolo. This means that you can entertain whether it is day or night! Glow Juggling Walkabout is ideal for bonfire night and Halloween themed events, as well as the switching on of Christmas lights.How Do I Carry My Props? You basically have only a few choices:Just carry one or two props with you for the whole event, or return occasionally to a secured area to switch over props.
A suitcase on wheels. This will allow you to pack in lots of equipment but the downside is that you can’t really wheel it along the ground while doing tricks, so you have to stop and start on a regular basis wherever you go.
The best solution I have found is to wear a Jugglers Rucksack. There are some excellent ones available which have pockets and compartments in all the right places to help you store all different sorts of circus skills props securely and access them easily.What props could I use?If you have developed any short and snappy routines using props that fit nicely into your Jugglers rucksack, then carry these props with you for anytime you want to stop and do a quick performance. Remember that the idea isn’t to try to gather a huge crowd, so if you attract one, then it may be time to move on and entertain people elsewhere! Your client has hired you to keep people happy, but not to stop them from spending their money on all the attractions they have put on! If you only perform to tiny audiences everywhere, then you can use the same routines again and again as your new audience won’t have seen it yet!Costume:An increasing amount of clients are asking performers not to look anything like clowns because kids are scared of them, so this will save you having to put on make-up and dress very brightly! I usually opt for a smart casual look. Brightly coloured trousers, with a single colour t-shirt, and a waistcoat. It’s enough to make you stand out from the crowd, identify yourself as a performer, but still be approachable by a wide cross-section of people who are not going to be too embarrassed to stand next to you! If you end up spending your time as a walkabout entertainer dealing with heckles about what you are wearing, then it is time to consider finding a more suitable outfit!Some Further Advice:Walkabout entertainment involves social interaction. It is about helping to enhance the event for every person you meet. It is OK to get into conversations with people and answering their questions about the world of entertainment (and anything else they wish to discuss) and not just be constantly juggling.
This is a great chance to try out new short routines and tricks on people. If these routines go wrong, you may surprise yourself with coming up with an excellent ad-lib that you can write down later!
In order to look approachable, it may be helpful to smile at people!
Don’t try to do the most technical tricks that scream “look at me, I am brilliant!”
Don’t focus on your own skills when you are wandering around the event, be on the look out for people who might be interested in seeing a few tricks or having a try at spinning a plate or learning to juggle. You will soon develop a useful radar for such people and also for knowing which people to avoid completely!
Don’t be worried about dropping or making mistakes. Develop the sort of character/personality that lets people see that you are enjoying being at this event and entertaining them, but that mistakes sometimes happen! Recover by doing an even more impressive trick.

Small businesses don’t have limitless advertising budgets. In fact, in this day and age even the large corporations no longer have unlimited funds to spend on advertising and marketing. However, the limitations are amplified when looking at the challenges faced by a small business. This is why learning how marketing small businesses online works can be a huge asset for a business owner. It can also form the basis for forming an entire new business. So many small businesses can benefit from online marketing services that there is a huge market for companies to open their doors and provide internet marketing services to other small businesses in the area.So, how are small businesses best marketed online? It is actually much easier than it might seem at first. Although there are many more complicated aspects to this type of business that can develop down the road, and as companies continue to improve their online marketing, most firms can actually accomplish a great deal with relatively simple methods.The first step to marketing a business online is making sure that a business has a usable and effective website. The next step is to get people to that website. When starting internet marketing steps from the very beginning, we can divide the marketing efforts into three basic categories. These are search, social media or content and social networking. If all three of these elements can begin functioning, you are well on your way to marketing any small business online.The search element of marketing a business online is based partly on the website you have, and partly on the content that you have pointing to that site, among other factors. One area to concentrate on is that of local search. Small businesses are likely going to benefit the most by customers who find them online and then come into their physical store to make a purchase. Utilizing tools like Google places and online Yellow pages listings is going to be extremely important for success in this particular type of online marketing.The next way to market a business online is to start a strong social media campaign. This is going to mean creating lots of content for the business. The content can and should be about anything that is related to the niche that the business operates in, but there is one thing that it absolutely must not be. This is an advertisement. When writing articles or making videos which are part of an online marketing campaign, the one thing to never do is make them advertisements. This might seem counterintuitive to some people, but the most successful content is that which provides good information and content without seeming like it is pressuring people to visit a website or make a purchase. This is the type of content that will ultimately raise trust and the profile of the company that you are promoting.The final leg of this initial primer on how to market a business online is social networking. Almost everyone is now connected via Twitter and Facebook. A business should take advantage of these same tools so that they can connect to their customers. This provides a business with a tool to engage in an ongoing conversation with their customers, which can be a very valuable way to get people interested in their services.If you can combine a good website with a local search presence, a social media creation plan, and social networking profiles, you will be well on your way to successful promotion of a business online. These steps alone when followed for a reasonable amount of time can start to boost business for any company.

There are so many reasons for taking a personal loan. You may decide to take a loan because you want to pursue your studies, you want to maintain some necessary upkeep or you want to simply enjoy your life. What you should know is that you can either opt for a secured loan or an unsecured personal loan. The issue about secured loan is that it is a very unsafe type of loan because you are obligated to provide guarantee for the loan and if you are unable to pay back the loan as agreed, know that you are going to forfeit what you set out as guarantee to the lender.If you take out a personal loan, this is a very big chance for you to make use of the available money to better up your affairs. But this is only going to be possible if you make a wise use of the money. When taking a loan or any other major financial decision in life, you should know that there are times when things may not work the way you plan. Remember that there are situations in which you may have no influence over what nature holds. Your health may deteriorate; you may no longer be working. What about the case of death? All these will have a bearing on the way in which you are going to pay the debt. In one case, you may not be able to repay all the money and in another case, you may not even be able to pay a fraction of the debt. If you took out a secured loan, you will have to forfeit your belongings. To ward off any of such problems, it is always advisable to take an insurance to cover the loan.If you take out such a cover, you will be sure that there will be at least a guarantee that the loan will be paid when things go bad. The premium of insurance over a personal loan is not the same for every type of loan. It will first of all be settled by what you have as balance of the loan. There are also many categories of insurance and what you decide to take may influence the amount you pay as premium. Whatever the case, it is good that you opt for this cover because this is what is going to give you an assurance that your debt will be paid even when you are plunged into more serious financial crises.Three categories of loan indemnity exist. But ahead of opting for any, you should talk this out with the lender. Also remember that the terms and conditions of any insurance cover on a loan will vary according to the rules and regulations within every state.There is a personal loan death insurance that will have to cover a specified percentage of the loan in case of death if there are two signatories to the loan. But if there is just one signatory to the loan, the insurance will cover the whole of that loan. There is however a fixed amount to which a loan cannot go beyond.There is a disability plus insurance on a personal loan. This will be used to cover what you owe to a particular percentage. Under this scheme, you will also be paid a certain monthly sum to take care of your necessities.Involuntary Unemployment Coverage loan cover is another type of insurance that you can opt for. This will also cover a certain percentage of what you and this will cover you up to a certain period.Whenever to decide to take a personal loan, always make sure you take out the necessary cover to indemnify it. Remember that you may not be able to have full control over your financial future. There is so much that you can loose when you fail to take out this cover.You can take out insurance to cover a loan from the lender. But make sure that you are fully aware of the ins and outs of everything ahead of accepting it. Remember that every reasonable lender will be open to talk about what will make him or her have his or her money back.

There is no end to a person’s desire. People are always on the lookout for commodities that can make their lives simpler. And most of the people aren’t blessed with money, so they opt for loans.Today, buying a car is easy because of lenders. In order to get approved for an auto loan, you need to provide them with financial information such as:· Your income,· FICO score,· Current loans, etc.Once a lender analyzes your situation, he will approve you for an auto loan. But, what if you have an extensive history of late payments and excessive debt? Then, he will consider you as a subprime car buyer.According to the Federal Reserve Bank of New York, the total auto loan amount for the last quarter of 2015 was $ 1.1 trillion. Out of the total auto loan amount, 22% was provided to the subprime car buyers. And, with the rising delinquencies, subprime car buyers pose a threat to lenders’ investment. So, lenders charge subprime car buyers with high interest rates in order to secure the principle amount as early as possible. High interest rates put a subprime car buyer in a considerable dilemma of whether he should apply for an auto loan or not.What should a Subprime Car Buyer do?If you are a subprime car buyer, you must not be hasty in obtaining an auto loan. Try to improve your creditworthiness. Once you see a considerable improvement in your financial situation, apply for the loan. Here a few tips to help you improve your chances of getting an auto loan:· Never HurryLenders are unwilling to pay for your car because of your credit history. So if you hurry, they might reject your loan application. Also, there are chances that they may approve you for a small loan amount and charge a very high interest rate for it.· Try to manage your Current DebtTake some time to improve your creditworthiness by managing your current debt. You can pay off a few of your debts to reduce the DTI ratio.· Restructure Your Image at Your OfficeIt is an indirect way of consolidating your image before the lenders. When you apply for an auto loan, they will scrutinize every detail mentioned in the loan application. If they contact your office to find out more about you, it is necessary that your employers provide them with a positive review. So, it is important to restructure your image at the office.· Find a Decent Co-signer Try to find a co-signer with a good credit history. It will increase the strength of your loan application. Also, it will enable you to get an auto loan quickly.· Get Pre-Approval on Auto LoansGetting pre-approval on auto loans can be the most beneficial thing for you. You can get your loan application assessed before visiting the dealer. It will allow you to know your financial situation clearly and help you in making a wise car buying decision.· Try New LendersAlways look for new lenders. They are looking for people to lend money and establish themselves in the market. But, conduct adequate research before submitting your loan application to a new lender.· Keep a check on your SalarySalary acts as the deciding factor for getting a loan, so keep a close watch on it. Also, work hard in order to get a raise from time to time.· Arrange a Large Sum of Money for the Down PaymentIt is seen that lenders are reluctant to offer money to subprime car buyers. It is possible that they may approve you for a low amount. So, try to arrange as much money as possible for the down payment. It will help you buy a car quickly and reduce your debt as well.A subprime car buyer can get an auto loan. But, remember that the lenders are going to charge you with high interest rates. So, it is better to establish yourself as a decent borrower and then apply for an auto loan.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

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STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.